There are many advantages of buying your duplex development off plan. Apart from the thrill or probably the novelty of being the first ever person to own the property, there are more practical advantages why an off-plan duplex purchase usually appeals to many home buyers.
The biggest premium with buying an off plan duplex development is that you get a lot of flexibility such as the freedom to choose the duplex floor plans, the colors of the interiors and exteriors and many others. But the problems associated with a duplex development such as the blow-out of time between your first duplex investment deposit and the completion of the duplex development makes it a risky investment for many buyers. If you are struggling to sell your duplex investment property off plan, here are some marketing ideas that can help you generate greater interest and conversions.
#1 Have a Roadmap
A good sales strategy is to set out a clear roadmap on the goals, targets or objectives that you plan to realize. It is always good to have a time-based milestone that will help you structure out your marketing in realizable blocks. While number of plans sold certainly matters and is a good ROI for your duplex off plan marketing, your marketing strategy should be broadly defined. Not only should you aim at generating quick sales within the shortest period of time but you must also aim at boosting the visibility and reach of your duplex off plan development marketing. Gradually generate the market interest through nuanced marketing.
#2 Develop a Value Proposition
If you are unable to define the value proposition in your duplex development, neither will your target market. What kind of market is your duplex development targeting? What are some of the winning features of your duplex property? How is it different from anything out there in the market?When selling an off plan duplex property, you have to tie in the message to the local market needs. You have to get the message positioning right. When you communicate your value proposition clearly, your prospective buyer will clearly understand what is being sold and whether it meets their needs. The message should be strong and concise in order to communicate the real value of the property. Your duplex messaging must include the duplex investment checklist that clearly defines what you off plan development is giving an end user.
#3 Use Multiple Channels to Market Your Off Plan Development
When marketing an off plan duplex investment, your primary goal should be to boost the visibility of your duplex development. For that, you will need to leverage the power of multiple sales channels but with a bias towards the medium where you are likely to find the most likely buyers.
Promoting your duplex development in a company blog will be less effective than doing so in a property magazine, expat magazine, lifestyle magazine and in real estate listings. Still, no channel should be left unexploited. Draw a duplex checklist of all the possible areas where you are likely to find prospective duplex buyers and then leverage these channels to boost your sales.
The best way to go about this is define your target market, think about where they are likely to be found and how they should be approached. You will have to develop different strategies to target your diverse prospective duplex buying market.
#4 Leverage sales partners
Successful real estate sales and marketing requires the building and leveraging of strategic partnerships with players in the industry. It is these partners that you will need to leverage in order to boost your reach and score sales. Choose partners carefully, with a bias on those that have an excellent track record of sales as well as an active base of real estate investor clients. The partners that you work with to push your off plan sales should not only add value but also reach out further within their networks to increase the visibility of your portfolio. This will radically increase the power of direct leverage and boost your sales beyond expectations.
#5 Engage in Subtle and Selective Pre-marketing
The initial marketing of your duplex house plans should be strategic. To run an effective marketing, start by creating a buzz about your duplex design with the collaboration of sales teams, partners and press. This initial primer will be a subtle marketing that will quietly introduce your off plan duplex development into the market to the discerning real estate investors. It should be strategic and discrete so as to arouse and maintain curiosity in your duplex development.
#6 Time the off plan sale well
For maximum impact, you should time off the off plan sale of your duplex development so it does not coincide with any other big events such as holidays or a major news events that may divert people’s attention from the “mundane” stuff like real estate news.
If there is a major real estate investment or investment forum taking place in your city, buy sponsorship or get some space to market your real estate “merchandise” to the event-goers.
#7 Organize Property Tours
Seeing is believing is often the mantra for serious real estate investors. Most investors might show strong interest but might not be totally sold on the location or viability of the investment. The best way to score these kinds of investors is by taking them on a tour of the site as well as out of town so they can sample out the potential of the neighborhood. During the tour, you can also perfect your elevator pitch and bring out the best in the property and the neighborhood in general.
#8 Maximize on multimedia
Photos and videos are important when it comes to real estate marketing so you should have a dedicated department for this. Hire a professional photographer and video graph-er to capture the most appealing photos and models of the duplex development. When it comes to property investments, first impressions matter and people often judge a book by its cover. You must therefore put your best foot forward to bring out the best in your off plan duplex development. What will be the investment property architecture? How does the overall location look like? You can deploy drone photography to help you capture an aerial view of the development and the surrounding neighborhoods and landscape.
